Which retailer is credited with pioneering the first true self-service grocery shopping model in 1916, fundamentally changing how customers interact with products?

The modern shopping experience we take for granted wasn't always the norm. Before self-service retail, customers would present shopping lists to clerks who would gather items for them. The introduction of self-service revolutionized retail by empowering customers, increasing browsing opportunities, and fundamentally changing store layouts and merchandising strategies. This innovation led to the development of shopping carts, checkout lanes, and strategic product placement that drives impulse purchases today.

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Piggly Wiggly
A&P (The Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway