Which mythological creature was controversially used in a 2019 global retail partnership between Starbucks and HBO, causing both increased sales and cultural backlash in certain markets?

Throughout history, mythology and folklore have been powerful tools in product marketing and retail strategy. Ancient symbols, legendary creatures, and mythological narratives continue to influence brand identities and consumer products today. This poll explores how ancient myths have been leveraged in modern retail partnerships to create compelling brand stories and consumer connections.

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• Dragon (Game of Thrones tie-in)
• Minotaur (Percy Jackson franchise partnership)
• Phoenix (Harry Potter 20th anniversary collection)
• Kraken (Pirates of the Caribbean limited edition)

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