Which athlete's endorsement deal is credited with transforming celebrity marketing when they signed a $2.5 million contract in 1984 that grew into a billion-dollar brand?

Celebrity endorsements have become a cornerstone of modern marketing strategies, with brands investing millions to associate their products with famous personalities. But how much do you really know about the business impact of these high-profile partnerships? This trivia question explores a famous endorsement deal that revolutionized the relationship between celebrities and product marketing, setting new standards for athlete endorsements and brand collaborations.

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Michael Jordan with Nike (Air Jordan)
Tiger Woods with American Express
Serena Williams with Puma
David Beckham with Adidas