Which innovative sales technique, first widely adopted on Broadway in the 1990s, transformed theater attendance by making premium shows more accessible to budget-conscious patrons?

The performing arts industry has evolved significantly in its approach to sales and audience development. Broadway, in particular, has pioneered innovative techniques to fill seats and maximize revenue. This trivia question explores a pivotal shift in Broadway's ticket sales strategy that revolutionized how theaters approach pricing and accessibility. Test your knowledge of the business side of theater and see if you can identify which groundbreaking sales technique changed the game for Broadway productions!

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Rush tickets (same-day discounted tickets sold at the box office)
Dynamic pricing (adjusting ticket prices based on demand)
TKTS discount booths (offering day-of discounted tickets)
Subscription season packages (bundled shows at reduced rates)