Which retailer's 'Festival of Light' Diwali campaign in 2019 led to a 43% increase in South Asian consumer engagement and became a case study in cultural marketing?

Cultural festivals and traditions drive billions in consumer spending each year, with brands increasingly incorporating cultural elements into their marketing strategies. From Lunar New Year campaigns to Diwali promotions, understanding the intersection of cultural traditions and consumer behavior has become essential for global retail success. Test your knowledge about how major retailers have leveraged cultural traditions in their product strategies and the impact these initiatives have had on brand perception and sales.

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Sephora, with their limited-edition makeup palettes featuring traditional Indian color schemes
Target, with their dedicated Diwali home décor collection and in-store celebration guides
Walmart, with their exclusive partnership with Indian designers for festive clothing
Amazon, with their specialized Diwali gift registry and customized packaging