Which celebrity's 2016 product launch caused such high traffic that it crashed the brand's website and app within minutes, selling out $1 million worth of merchandise in just 60 seconds?

The world of pop culture and retail has seen some legendary product launches that caused unprecedented consumer frenzy. From limited-edition collaborations to surprise drops, certain product releases have become cultural milestones, sometimes even crashing websites due to overwhelming demand. Test your knowledge about one of the most infamous product launches in recent pop culture history!

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• Kylie Jenner's first Kylie Cosmetics Lip Kit release
• Kanye West's Yeezy Boost 350 sneaker collaboration with Adidas
• Rihanna's Fenty Beauty foundation line at Sephora
• Travis Scott's McDonald's meal collaboration

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