Which of these was a major retail failure in ancient Rome that collapsed due to poor market research and misunderstanding consumer preferences?

Before modern business failures, ancient civilizations had their own retail disasters. This poll explores a fascinating case of commercial failure from the ancient world that teaches us enduring lessons about market research and understanding consumer needs. Test your knowledge about these forgotten commercial missteps that changed the course of ancient trade history and influenced retail strategies for centuries to come.

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The Serican Silk Exchange, which attempted to sell low-quality imitation silk at premium prices, leading to consumer revolt and imperial intervention
The Via Sacra Emporium, which invested heavily in importing Germanic amber jewelry that Romans considered culturally undesirable
The Ostian Pottery Consortium, which mass-produced Egyptian-style ceramics that were rejected for being incompatible with Roman dining customs
The Pompeian Glass Mercantile, which created elaborate drinking vessels that were too fragile for practical use and too expensive for most citizens