Which luxury fashion brand launched a major collaboration with the Alice in Wonderland franchise in 2016, featuring the characters in their global advertising campaign and creating themed accessories?

Brand collaborations with literary works have created some of the most memorable marketing campaigns in history. Publishers and brands often team up to create unique products, limited editions, or themed merchandise that celebrates beloved books while extending their commercial reach. This poll tests your knowledge of notable partnerships between the publishing world and consumer brands that have brought literary characters and stories into the retail space.

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Marc Jacobs
Gucci
Chanel
Prada