Which gaming company created the first-ever in-game live concert event as part of a major product launch, attracting over 12 million concurrent viewers and revolutionizing virtual marketing?

In 2020, one gaming company broke new ground with an innovative product launch that blended virtual experiences with real-world impact. This campaign fundamentally changed how gaming products are revealed to the public, creating unprecedented engagement across multiple platforms and setting new standards for immersive marketing in the gaming industry. Test your knowledge about this revolutionary product launch that had gamers worldwide participating in a virtual event unlike any seen before.

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• Epic Games (with Travis Scott's Astronomical concert in Fortnite to launch their new season)
• Activision Blizzard (with Post Malone's World of Warcraft concert to launch Shadowlands expansion)
• Riot Games (with K/DA virtual band performance in League of Legends to launch new champion)
• Nintendo (with Billie Eilish's Animal Crossing island tour to launch New Horizons DLC)

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