In retail architecture and visual merchandising, what is the term for the prime display area typically positioned between waist and eye level where products are most likely to be seen and purchased?

Visual merchandising principles are crucial for architects designing retail spaces. The strategic placement of products within a store's layout can dramatically impact sales and customer experience. This trivia question tests your knowledge of key merchandising concepts that influence modern retail architecture and space planning.

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The Golden Zone
The Power Wall
The Decompression Zone
The Impulse Area