Which major retailer first launched a fully immersive VR department store experience in 2016, allowing customers to browse and shop in a virtual environment?

Virtual Reality is transforming the retail landscape by offering immersive shopping experiences that bridge the gap between online convenience and physical store engagement. From virtual try-ons to interactive store navigation, VR is changing how consumers interact with products before purchase. Test your knowledge about this cutting-edge retail technology that's reshaping customer experiences and retail strategies worldwide.

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IKEA
eBay (in partnership with Myer)
Amazon
Walmart