Which unlikely brand collaboration with Fortnite in 2019 broke streaming records with over 10 million concurrent viewers and established a new paradigm for virtual concerts?

The gaming industry has seen some extraordinary brand collaborations that have transformed virtual experiences and created memorable crossovers. These strategic partnerships between game developers and brands from other industries have resulted in unique in-game experiences, limited edition products, and innovative marketing campaigns. Test your knowledge about one of the most unexpected and successful gaming brand collaborations that changed the landscape of virtual worlds!

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• Travis Scott's Astronomical virtual concert series
• Ariana Grande's Rift Tour experience
• Marshmello's in-game DJ set at Pleasant Park
• The Weeknd's Blinding Lights performance

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