Which Bible publishing innovation in the 1990s revolutionized scripture study and created strong brand loyalty by introducing a proprietary reference system?

The Bible is not just a religious text but also a product with a fascinating market history. Publishers have employed various strategies to make their editions stand out in this competitive market. This trivia explores a groundbreaking innovation in Bible publishing that revolutionized how people engage with religious texts and created unprecedented brand loyalty among believers and scholars alike. Test your knowledge about this intersection of faith and product innovation!

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The Life Application Study Bible with practical annotations
The Thompson Chain-Reference Bible with its numbered topical system
The ESV Study Bible with scholarly commentary
The Zondervan NIV Study Bible with its proprietary color-coded reference system