Which famous architectural landmark underwent a controversial rebranding in 2015 that included a new visual identity and the first-ever corporate naming rights deal for a historic skyscraper?

In the world of architecture, brand strategy plays a crucial role in how landmark buildings are marketed, perceived, and remembered. Architectural firms and property developers increasingly understand the power of branding in creating iconic structures that become part of a city's identity. Test your knowledge about how architectural branding has shaped famous buildings around the world.

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• The Sears Tower (renamed Willis Tower)
• The Empire State Building
• The Chrysler Building
• The Burj Khalifa (formerly Burj Dubai)

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