Which luxury fashion brand partnered with a renowned mythologist in 2022 to create a limited-edition collection based on Norse mythology, featuring Yggdrasil (the World Tree) as its central motif?

In recent years, folklore and mythology have become powerful tools in retail branding and product development. Ancient stories and legendary creatures are increasingly being incorporated into marketing campaigns, limited-edition collections, and brand identities. This poll tests your knowledge about a significant brand collaboration that brought mythological elements into mainstream retail with remarkable success.

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Gucci's 'Myths of the North' with Neil Gaiman
Louis Vuitton's 'Bifröst' with Snorri Sturluson Foundation
Valentino's 'Ragnarök' with Heather O'Donoghue
Balenciaga's 'Nine Realms' with Dr. Jackson Crawford