Which athlete's endorsement deal created the first billion-dollar signature shoe line and fundamentally changed how sports brands approach athlete partnerships?

In the world of sports, athlete endorsements can make or break product launches and transform brand identities. The relationship between athletes and the products they endorse has evolved dramatically over the decades, creating some of the most iconic marketing campaigns in history. This trivia question explores one of the most successful athlete-brand partnerships that revolutionized the sports merchandise industry and set new standards for celebrity endorsements.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Nike
Tiger Woods with Nike
David Beckham with Adidas