Which Broadway musical pioneered the modern performing arts retail merchandising model by being the first to create a dedicated store for show-branded products outside the theater?

The performing arts industry has a rich retail history that spans centuries, from historic theaters selling programs to modern multi-channel merchandising operations. This trivia question explores a fascinating milestone in performing arts retail that changed how productions monetize their creative properties. Test your knowledge of this important retail evolution that continues to impact theater, dance, and musical productions worldwide!

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The Phantom of the Opera (1988)
Cats (1982)
Les Misérables (1987)
The Lion King (1997)