Which retail company established the first dedicated innovation lab in 2011, pioneering the concept of a space specifically for testing new retail technologies and customer experiences?

Test your knowledge about groundbreaking retail innovation labs that have transformed how companies develop and test new consumer experiences. These dedicated spaces serve as incubators for revolutionary retail technologies, from augmented reality fitting rooms to automated checkout systems. Many major retailers have established innovation hubs to stay competitive in the rapidly evolving marketplace, but do you know which companies led the charge?

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Walmart Labs
Target Technology Innovation Center
Nordstrom Innovation Lab
Amazon Go Innovation Center