Which celebrity pioneered the 'drop' marketing strategy (limited-time product releases that create scarcity and urgency) for their clothing brand, a technique now widely adopted in retail?

Throughout history, celebrities have leveraged their fame to build powerful retail empires and transform marketing strategies. From makeup lines to clothing brands, these famous personalities have revolutionized how companies connect with consumers. This trivia tests your knowledge about celebrity-driven retail innovations that have significantly impacted consumer trends and brand loyalty. Can you identify which famous face pioneered which groundbreaking marketing approach?

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Kanye West with Yeezy
Rihanna with Fenty
Kylie Jenner with Kylie Cosmetics
Jessica Alba with The Honest Company