Which film studio pioneered the concept of 'retail studio tours' by opening the first permanent studio tour with integrated shopping experiences in 1964?

Major film studios have transformed their backlots and production facilities into immersive retail experiences for fans. These destinations combine shopping with entertainment, allowing visitors to step into iconic movie sets while purchasing merchandise. Test your knowledge about these film studio retail experiences that have redefined how audiences connect with their favorite films and TV shows beyond the screen.

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