Which innovative marketing strategy helped the Broadway musical 'Hamilton' generate unprecedented demand before its official opening?

The performing arts industry has unique marketing challenges and opportunities. From Broadway shows to local theater productions, dance companies to symphony orchestras, effective product marketing can make the difference between a sold-out run and an empty house. Test your knowledge about how performing arts organizations market their productions and engage with audiences in today's competitive entertainment landscape.

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Releasing the entire soundtrack on streaming platforms months before opening night, creating a pre-existing fanbase
Implementing a lottery system where fans could win tickets by creating Hamilton-inspired content on social media
Using a subscription-based model where patrons could secure tickets by investing in the show's production costs
Creating an augmented reality app that allowed potential audience members to experience snippets of the show virtually