Which bestselling novel was initially promoted through an elaborate alternate reality game (ARG) involving websites, puzzles, and real-world clues before its release?

In the competitive world of publishing, marketing campaigns can make or break a book's success. Some literary marketing strategies have become legendary in the industry, transforming unknown titles into global phenomena. This trivia challenges you to identify one of the most innovative book marketing campaigns that revolutionized how literature is promoted in the digital age. Test your knowledge about the business side of the literary world!

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• "The Da Vinci Code" by Dan Brown
• "Level 26: Dark Origins" by Anthony E. Zuiker
• "Gone Girl" by Gillian Flynn
• "Ready Player One" by Ernest Cline

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