Which major retailer launched the 'Heritage Month Collections' initiative that features products designed by artisans from different cultural backgrounds to celebrate various cultural heritage months?

Marketing strategies that honor cultural traditions can create powerful connections with consumers. Culturally relevant campaigns not only respect heritage but can dramatically increase brand loyalty among specific demographics. Test your knowledge about how major brands have successfully integrated cultural traditions into their retail marketing approaches.

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Target with its 'Design for All' cultural heritage collections
Walmart with its 'Worldwide Heritage' product lines
Amazon with its 'Cultural Marketplace' program
Macy's with its 'Global Traditions' campaign