Which celebrity's partnership with Adidas is credited with pioneering the profit-sharing model for celebrity retail collaborations, fundamentally changing how brands work with famous personalities?

Celebrity endorsements and partnerships have revolutionized the retail industry, creating billion-dollar empires and changing how consumers shop. From cosmetics to clothing lines, famous personalities have leveraged their influence to create some of retail's most innovative business models. Test your knowledge about these game-changing celebrity retail partnerships that transformed traditional shopping experiences.

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Kanye West (Yeezy)
Rihanna (Fenty)
Beyoncé (Ivy Park)
Michael Jordan (Air Jordan)