Which pharmaceutical company pioneered the first direct-to-consumer TV advertising campaign for a prescription medication in the US, launching a revolutionary approach to medical marketing in 1997?

The healthcare industry has seen remarkable product launches that changed medical practice forever. Behind these innovations are often brilliant marketing and branding strategies that helped gain physician and patient trust. This poll tests your knowledge about a groundbreaking pharmaceutical product launch that revolutionized treatment approaches and set new standards for medical marketing campaigns.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Pfizer with Lipitor (atorvastatin)
Eli Lilly with Prozac (fluoxetine)
Schering-Plough with Claritin (loratadine)
Johnson & Johnson with Risperdal (risperidone)