Which groundbreaking e-commerce innovation did London's Royal Opera House implement in 2018 that increased online ticket sales by 27% and became a model for performing arts venues worldwide?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how tickets are sold, performances are marketed, and experiences are packaged. This trivia question explores an innovative e-commerce strategy that revolutionized how one major performing arts organization connects with its audience. Test your knowledge about the intersection of digital commerce and the performing arts landscape!

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Dynamic pricing algorithm that adjusts ticket costs based on real-time demand, performance proximity, and seat location
Virtual reality preview system allowing customers to experience seat views before purchasing tickets online
Subscription-based streaming platform offering unlimited access to live performances with premium tier benefits
Blockchain-based ticketing system that eliminated scalping through digital ownership verification