Which artist pioneered the 'surprise drop' album release strategy in 2013, releasing a complete album with no prior marketing or announcement?

In the ever-evolving music industry, product marketing strategies have transformed how artists release and promote their work. One revolutionary approach forever changed the album release playbook, creating a marketing phenomenon that shocked the industry. Test your knowledge of this game-changing moment that has influenced countless album launches since. Do you know which artist pioneered this bold marketing strategy?

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• Beyoncé with her self-titled visual album
• Taylor Swift with '1989'
• Drake with 'If You're Reading This It's Too Late'
• Kanye West with 'Yeezus'

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