Which major sports brand first introduced the 'interactive trial zones' retail strategy, allowing customers to test products in simulated athletic environments before purchase?

The sports retail industry has evolved dramatically with technology and changing consumer preferences. Major athletic brands have pioneered innovative retail strategies to enhance the in-store experience and build deeper connections with their target audiences. This trivia tests your knowledge about a groundbreaking retail strategy that transformed how consumers interact with sporting goods in physical stores.

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Nike, with their 'Nike Trial Zone' concept launched in 2013
Adidas, through their 'Performance Testing Areas' introduced in 2011
Under Armour, via their 'Connected Fitness Zones' implemented in 2015
Puma, with their 'Active Experience Centers' rolled out in 2014