Which major bookstore chain launched a cologne called 'In The Stacks' in 2012 that was specifically designed to smell like old books as a nostalgia-driven marketing campaign?

In the world of literary product marketing, publishers have employed various innovative strategies to enhance the book-buying experience. One particular sensory marketing technique has gained both acclaim and controversy for its ability to trigger nostalgia and create deeper connections with readers. Test your knowledge about this unique intersection of product marketing and literature that appeals directly to readers' senses beyond the visual.

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Barnes & Noble
Powell's Books
Waterstones
Borders