Which celebrity was the first to build a billion-dollar retail empire with their personal brand?

Before celebrity product lines became commonplace, one famous figure broke new ground by creating the first billion-dollar celebrity retail empire through innovative sales strategies and personal branding. This groundbreaking business move changed how celebrities approach product development and retail partnerships forever. Test your knowledge about this retail pioneer who transformed the celebrity merchandise landscape.

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Jessica Simpson with The Jessica Simpson Collection
Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Dr. Dre with Beats Electronics