Which celebrity's brand partnership broke e-commerce records in 2019 when their makeup collection sold out in under 2 minutes, largely attributed to their innovative omnichannel marketing strategy?

Celebrity endorsements and product lines have become a massive industry, with stars leveraging their fame into retail empires. From cosmetics to clothing, spirits to supplements, famous faces are behind some of today's most successful retail partnerships. Test your knowledge about the business strategies that have turned celebrities into retail powerhouses and changed how brands connect with consumers.

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Rihanna with Fenty Beauty
Kylie Jenner with Kylie Cosmetics x Balmain
Lady Gaga with Haus Laboratories
Selena Gomez with Rare Beauty