Which company successfully repositioned its brand in the 2000s by embracing Norse mythology, specifically using Thor's hammer (Mjölnir) as inspiration for their logo redesign and marketing campaign?

Throughout history, mythology and folklore have been powerful tools for brand positioning, creating iconic identities that resonate across cultures. From Nike's winged goddess of victory to Starbucks' siren, mythological elements help companies craft compelling brand stories. This poll explores how one major brand strategically repositioned itself by leaning into folklore elements to overcome a significant market challenge and create a distinctive identity in a crowded marketplace.

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Volvo - emphasizing Swedish heritage and strength through Norse mythology
Nokia - connecting Finnish innovation with the power of Norse legends
IKEA - repositioning from budget furniture to mythological craftsmanship
Red Bull - shifting from an energy drink to a brand embodying Thor's legendary power