Which famous celebrity is credited with revolutionizing the celebrity fragrance market in 2002, paving the way for hundreds of similar celebrity fragrance deals worth billions in retail sales?

Celebrity brand collaborations have revolutionized retail marketing strategies, creating billion-dollar revenue streams across fashion, beauty, and lifestyle products. These partnerships leverage star power to drive consumer engagement and create unique brand identities. Test your knowledge about one of the most influential celebrity business moves that changed the retail landscape and inspired countless imitators in the decades that followed.

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• Jennifer Lopez with 'Glow by JLo'
• Britney Spears with 'Curious'
• Paris Hilton with 'Paris Hilton for Women'
• Sarah Jessica Parker with 'Lovely'

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