Which book launch marketing campaign pioneered the use of midnight release parties that became a cultural phenomenon, creating a template that many publishers would follow for major releases?

The publishing industry has seen some revolutionary marketing campaigns that transformed books into cultural phenomena. From midnight release parties to innovative cross-media promotions, publishers have found creative ways to launch books into bestseller territory. Test your knowledge about some of the most influential book marketing strategies that changed how literature reaches the masses!

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Harry Potter and the Goblet of Fire (2000)
The Da Vinci Code (2003)
Twilight: Breaking Dawn (2008)
A Game of Thrones (1996)