Which innovative packaging feature was first introduced to Broadway Playbills in the 2010s to enhance audience engagement?

For decades, theater programs have been essential to the performing arts experience, combining marketing, information, and keepsakes for patrons. This trivia question explores how theater program packaging has evolved to enhance audience engagement while balancing tradition with innovation. Theater programs represent one of the most distinctive forms of product packaging in the performing arts industry, with companies constantly innovating to create memorable souvenirs that extend beyond the performance itself.

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AR-enabled cover artwork that animates when scanned with a smartphone
Biodegradable paper embedded with wildflower seeds that can be planted after use
Heat-sensitive ink that reveals hidden production notes when warmed
Built-in LED lights that illuminate key performers during their entrances