Which Broadway musical pioneered the concept of 'visual merchandising' in theater retail by designing its merchandise store to resemble an actual set from the show?

The performing arts industry has transformed how it markets and sells merchandise to theater-goers over the decades. From playbills to branded merchandise, theaters have created innovative retail strategies that extend the performance experience beyond the stage. This poll tests your knowledge about the evolution of theater merchandise and its impact on performing arts revenue streams.

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• The Phantom of the Opera (with merchandise displayed in a replica of the Paris Opera House)
• Wicked (with its 'Ozdust Boutique' designed to look like the Emerald City)
• Hamilton (with a colonial-style shop resembling 18th century New York)
• The Lion King (with merchandise presented in a Pride Rock-inspired retail environment)

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