Which innovative product/brand strategy did Netflix initially attempt before pivoting to its streaming model?

In the world of film distribution and exhibition, brand identity plays a crucial role in how companies are perceived by consumers. Throughout the history of Hollywood and the entertainment industry, major studios and film exhibitors have undergone significant rebranding efforts to stay relevant in changing markets. This trivia question tests your knowledge of one of the most notable brand identity shifts in modern film distribution history.

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A DVD-by-mail subscription service with no late fees
A partnership with Blockbuster for in-store digital download kiosks
A movie review aggregator platform with user-generated content
A film production studio focusing on independent cinema