Which traditional cultural product was originally used in religious ceremonies but was successfully rebranded as a wellness item, becoming a billion-dollar global industry by 2018?

Traditional cultural products have found their way into global retail markets, often transforming from ceremonial items to mainstream consumer goods. These products carry rich histories and cultural significance while adapting to contemporary shopping trends. Test your knowledge about how traditional cultural items have been marketed, transformed, and positioned in today's retail landscape.

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Yoga mats (originally prayer rugs in Hindu traditions)
Matcha tea (originally used in Japanese Buddhist rituals)
Sage smudge sticks (originally used in Indigenous purification ceremonies)
Himalayan salt lamps (originally used in Tibetan Buddhist temples for purification)