Which publishing imprint famously used a specific orange color (Pantone 165C) as its signature branding element, creating one of the most recognizable visual identities in modern publishing?

In the publishing world, brand colors play a crucial role in marketing books and attracting specific audiences. Color psychology influences reader perception, creates genre recognition, and builds publisher identity. From the distinctive yellow spines of Penguin classics to the bold color schemes of modern publishing houses, strategic color choices have helped define literary brands for decades. Test your knowledge about how color psychology impacts branding in the literary marketplace!

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Penguin Classics
Faber & Faber
Vintage Books
Penguin Books' original paperback line