Which innovative product launch strategy was first successfully used by 'Hamilton' in 2015 that has since been widely adopted across Broadway and major performing arts productions?

The performing arts industry has evolved significantly in how it launches new productions and experiences. From Broadway shows to dance companies, innovative product launch strategies have transformed how performances are introduced to audiences. This trivia question explores a groundbreaking launch technique that changed how performing arts organizations build anticipation and engage with potential ticket buyers. Test your knowledge about the intersection of performing arts and modern product launch strategies!

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Digital lottery system with mobile app integration
#Ham4Ham free pre-show performances with strategic social media amplification
VR preview experiences of production highlights
Subscription-based early access to rehearsal footage