Which major retail innovation significantly expanded consumer access to high-quality astronomy products in the early 2000s?

The astronomy retail sector has undergone significant transformations in recent decades, adapting to both technological advances and changing consumer interests. From traditional telescope shops to modern digital experiences, astronomical product marketing has evolved dramatically. This poll tests your knowledge of a notable retail innovation that changed how people access and engage with astronomy products.

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The introduction of Celestron's FirstScope Signature Series sold exclusively through museum gift shops
The launch of specialized astronomy product subscription boxes like 'Astronomy Box' delivering monthly themed equipment and guides
Telescope manufacturers adopting direct-to-consumer online sales with virtual star chart tutorials and interactive product demonstrations
Department stores creating dedicated 'Night Sky Centers' with trained staff and in-store observatories