Which performing arts brand mascot generated over $3.2 billion in global merchandise sales, becoming the most financially successful theater mascot of all time?

In the dazzling world of performing arts, brand mascots have become iconic symbols that help theaters and production companies establish memorable identities. From the famous feline of one long-running musical to the phantom mask that haunts theater merchandise worldwide, these mascots drive billions in merchandise sales and create instant recognition. Test your knowledge of the performing arts' most successful brand mascots and their impact on show business marketing!

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The Phantom's White Mask (The Phantom of the Opera)
Simba's Lion Head (The Lion King)
The Wicked Witch's Green Face (Wicked)
The Cats Eye Logo (Cats)