Which celebrity's product line was the first to reach $1 billion in sales in less than 3 years, pioneering the direct-to-consumer model through social media marketing?

The world of retail has been transformed by celebrity product lines and endorsements. From Rihanna's Fenty Beauty to Kylie Jenner's cosmetics empire, famous personalities have changed how products are developed, marketed, and consumed. This poll tests your knowledge about a groundbreaking celebrity-driven product innovation that fundamentally changed consumer behavior and retail strategy in its category.

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Kylie Jenner's Kylie Cosmetics
Jessica Alba's The Honest Company
Gwyneth Paltrow's Goop
Rihanna's Fenty Beauty