Which ancient civilization created the first documented customer loyalty program, where merchants provided clay tokens to regular customers that could be exchanged for discounts on future purchases?

While we think of loyalty programs as modern marketing innovations, ancient civilizations had sophisticated methods to encourage repeat business and reward loyal customers. These early systems laid the groundwork for the customer retention strategies we use today. Test your knowledge about the origins of customer loyalty initiatives in the ancient world!

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Ancient Egyptians, who offered papyrus loyalty scrolls to noble customers of marketplace vendors
Ancient Babylonians, who issued clay tokens to frequent shoppers at marketplace stalls around 1800 BCE
Ancient Romans, who distributed metal tessera coins to patrician families for use at preferred merchants
Ancient Chinese, who created bamboo tally sticks for repeat customers during the Zhou Dynasty