Which global retailer launched the 'Festival of Light' in-store experience, inspired by Diwali traditions, that led to a 27% increase in foot traffic and was recognized with a Cultural Retail Innovation Award in 2022?

Traditional cultural practices have increasingly found their way into modern retail strategies. Brands are now leveraging cultural traditions to create authentic connections with consumers and stand out in the marketplace. This trivia question examines how one major brand has successfully incorporated a traditional cultural practice into its retail innovation strategy, creating a unique customer experience that honors heritage while driving sales.

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Sephora, with interactive light-based makeup stations and traditional henna artists in flagship stores
IKEA, with modular light displays and DIY lantern workshops that connected modern home decor with cultural traditions
Whole Foods Market, with food stalls featuring traditional Diwali treats and cooking demonstrations in select locations
Apple, with limited-edition product packaging and in-store augmented reality experiences telling the story of Diwali