Which company launched the first modern retail loyalty program in 1981, introducing the concept of 'frequent flyer miles' that would inspire countless retail loyalty initiatives?

Before digital apps and QR codes dominated the loyalty landscape, one company revolutionized retail marketing with an innovative customer retention strategy that has influenced virtually every loyalty program since. This trivia question explores the historical roots of retail loyalty programs that have evolved into the sophisticated systems we know today. Test your knowledge of retail history and the origins of the customer loyalty revolution!

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American Airlines (AAdvantage program)
Sears with its 'Sears Reward Points'
American Express with 'Membership Rewards'
S&H Green Stamps retail promotion