Which mobile ticketing innovation, launched in 2016, first introduced a daily digital lottery system that made Broadway shows more accessible and helped theaters collect valuable audience data?

The performing arts industry has undergone significant digital transformation in recent years, particularly in how theaters sell tickets and engage with audiences. This transformation has introduced new tools, platforms, and technologies that have revolutionized the theatrical experience both on and off stage. Test your knowledge about a pivotal product innovation that changed how audiences access Broadway shows!

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