Which artist pioneered the 'surprise drop' marketing strategy in the music industry by releasing a complete album without any prior announcement or promotion?

Test your knowledge about innovative marketing strategies that have revolutionized the music industry in the digital age. Many successful artists and labels have employed unique approaches to build their brand and engage with fans. This question focuses on a groundbreaking marketing strategy that changed how albums are released and promoted.

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Beyoncé with her self-titled album 'Beyoncé' in 2013
Drake with 'If You're Reading This It's Too Late' in 2015
Taylor Swift with 'folklore' in 2020
Kanye West with 'Yeezus' in 2013