Which major retailer created an omnichannel campaign called 'The Labyrinth' that used Greek mythology to guide customers through both physical and digital shopping experiences?

Throughout history, mythology and folklore have been powerful tools for storytelling and connecting with audiences. Today's retail brands often tap into these ancient narratives for positioning, marketing campaigns, and even store experiences. This trivia question explores how a major retailer utilized mythological elements in their omnichannel strategy to create a memorable customer experience and brand identity.

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• Sephora's 'Beauty Odyssey'
• Anthropologie's 'Myths & Legends'
• Zara's 'Oracle Collection'
• Barnes & Noble's 'Epic Journey'

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