Which linguistic device is primarily used in Merriam-Webster Dictionary's famous slogan "Not just words, definitions"?

In the world of language and linguistics, marketing specialists often create powerful brand slogans by employing specific linguistic devices. These techniques can trigger emotional responses, create memorable phrases, and establish brand identity. This poll tests your knowledge of famous linguistic devices used in successful brand slogans that have shaped consumer perception and language usage patterns over time.

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Antithesis (contrasting ideas for rhetorical effect)
Alliteration (repetition of initial consonant sounds)
Hyperbole (exaggeration for emphasis)
Synecdoche (using part to represent whole)